Our Team

Our Story

Our founders have a range of passions, from wildlife conservation to refugees, but they are all brought together by a desire to fight the one thing that threatens them all; climate change.

Through our personal experiences growing up on the front line of climate change, in Somerset, Somaliland and Mumbai. We were faced with climate change as a human issue, watching as flooding became more erratic and more severe, droughts became deeper and more protracted and as monsoon rains became harsher and less reliable. We realised that we needed to stop looking at climate change through the prism of the future.

We realised that the climate had changed and decided it was time to act.

Our Founders

Sustainable Eating - E.Mission - James

James Bagshaw

James’ experience of the sustainability sector is invaluable to the team’s success.

Sustainable Eating - E.Mission - Tom

Tom Maidment

Tom puts experience as a sustainability engineer to good use coordinating the technical and business teams.

Sustainable Eating - E.Mission - Hiloni

Hiloni Goradia

Hiloni uses her skill as a trained chef to help clients decarbonise their menus without losing any flavour.

Sustainable Eating - E.Mission - Drew

Andrew Ologunebi

A multi-award-winning designer, Drew is responsible for designing our user experience and brand.

Sustainable Eating - E.Mission - Katy

Katy Lawrence

Currently studying Environmental Policy, Katy is our visionary, always pushing us on to new and better things

Sustainable Eating - E.Mission - Mustafa

Mustafa Abdillahi

Mustafa deftly applies his engineering degree on the app and is also leading our data development

We are developing a range of services to inform individuals and businesses as to how they can reduce their carbon footprint. We want to promote sustainable eating and sustainable food practices that help diners eat local, and help businesses to meet the growing trend for low carbon eating. Our site is packed with food miles facts, as well as a food carbon footprint calculator helping users to see exactly what food miles mean.

Save the world



Working Hours : 09:00 – 19:00
Address : BIRMINGHAM, UK 22004
Email : info@emission.org.uk